Our Story

Founder Alexander Palacios has worked in the Luxury Beauty Industry for 15 + Years for top brands such as Nars, Chanel & Tom Ford beauty. As a professional makeup artist & skincare expert he has created beautiful one of a kind looks for clients from New York to Miami. His work has been featured on Television and editorial spreads. His passion for artistry stems from childhood with his grandmother & mother being fascinated with beauty and fashion.

He noticed a lack of clean beauty products for skin and lips and decided to make his mark on the beauty world by creating this brand.